Marketing finance : turning marketing strategies into shareholder value

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Bibliographic Details
Main Author Ward, Keith, 1949- (Author)
Format Book
LanguageEnglish
Published Oxford : Elsevier Butterworth-Heinemann, c2004
Subjects
finance podniku
finanční management
plánování
strategický marketing

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 658/WARD,K.
Status 30 days More Information Location Open access collection Call Number 658/WARD,K.

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