Marketing across cultures

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Bibliographic Details
Main Authors Usunier, Jean-Claude, 1929-2005 (Author), Lee, Julie Anne (Author)
Format Book
LanguageEnglish
Published New York : Financial Times Prentice Hall, 2005
Edition4th ed.
Subjects
mezinárodní marketing > sociální aspekty
interkulturní komunikace
export marketing > social aspects
intercultural communication
učebnice
textbooks

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 339.138/USUNIER,J.-C.

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