Global marketing strategies

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Bibliographic Details
Main Authors Jeannet, Jean-Pierre (Author), Hennessey, Hubert D. (Author)
Format Book
LanguageEnglish
Published Boston, Mass : Houghton Mifflin, c2004
Edition6th ed.
Subjects
marketing
mezinárodní marketing
světová ekonomika
strategický marketing
marketingový management
případové studie
učebnice

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/JEANNET,J.P.
Status CheckedOut – Due: 01.01.2024 More Information Location FaME Call Number 339.138/JEANNET,J.P.

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