Global and multinational advertising

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Bibliographic Details
Other Authors Englis, Basil G. (Editor)
Format Book
LanguageEnglish
Published Hillsdale, N.J : Lawrence Erlbaum Associates, 1994
SeriesAdvertising and consumer psychology
Subjects
globalizace
interkulturní komunikace
interkulturní marketing
multikulturalismus
reklama

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days - deposit More Information Location Depository Call Number 659/GLOBAL

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