Brand building : budování obchodní značky : vytvoření silné značky a její úspěšné zavedení na trh

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Bibliographic Details
Main Author Aaker, David A., 1938- (Author)
Other Authors Jungmann, Vilém (Translator)
Format Book
LanguageCzech
Published Brno : Computer Press, 2003
EditionVyd. 1.
SeriesPraxe manažera
Subjects
identita organizace
management
obchodní značky
brand name products
corporate identity
příručky
handbooks, manuals, etc.

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days - deposit More Information Location Depository Call Number 005/AAKER,D.A.
Status 30 days - deposit More Information Location Depository Call Number 005/AAKER,D.A.
Status 30 days More Information Location Open access collection Call Number 005/AAKER,D.A.
Status 30 days More Information Location Open access collection Call Number 005/AAKER,D.A.
Status 30 days More Information Location Open access collection Call Number 005/AAKER,D.A.
Status Specific loan More Information Location FMC/�MK Call Number 658/AAKER,D.A.
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Status Withdrawn More Information Location Call Number 005/AAKER,D.A.
Status Withdrawn More Information Location Call Number 005/AAKER,D.A.
Status Withdrawn More Information Location Call Number 005/AAKER,D.A.
Status CheckedOut – Due: 18.04.2023 More Information Location Depository Call Number 005/AAKER,D.A.
Status Withdrawn More Information Location Call Number 005/AAKER,D.A.
Status CheckedOut – Due: 12.04.2023 More Information Location Open access collection Call Number 005/AAKER,D.A.
Status CheckedOut – Due: 01.01.2024 More Information Location FaME Call Number 658/AAKER,D.A.
Status CheckedOut – Due: 02.11.2024 More Information Location FaME Call Number 658/AAKER,D.A.
Status CheckedOut – Due: 23.12.2023 More Information Location FaME Call Number 658/AAKER,D.A.

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