Základy marketingu

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Bibliographic Details
Main Authors	Šumberová, Pavla (Author), Kozák, Vratislav, 1956- (Author)
Format	Book
Language	Czech
Published	Zlín : FaME VUT, 2000
Edition	2. uprav. vyd.
Subjects	CENY evaluace konkurence kontrola MARKETING marketingová komunikace obchodní značky plány marketingové SLUŽBY spotřební strategický marketing trh základ vysokoškolská skripta

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Withdrawn	More Information	Location Depository	Call Number S339.138/ŠUMBEROVÁ,P.
Status Withdrawn	More Information	Location Depository	Call Number S339.138/ŠUMBEROVÁ,P.

Holdings details from Studovna UH
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room UH	Call Number S339.138/ŠUMBEROVÁ,P.