Strategic marketing management cases

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Bibliographic Details
Main Authors Cravens, David W. (Author), Crittenden, Victoria Lynn (Author), Lamb, Charles W., 1944- (Author)
Format Book
LanguageEnglish
Published Boston : Irwin/McGraw-Hill, c1999
Edition6th ed.
SeriesThe Irwin/McGraw-Hill series in marketing
Subjects
MARKETING
případové studie
strategický marketing

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information + disketa Location Study room - 3rd floor Call Number 339.138/CRAVENS,D.W.
Status 30 days More Information + disketa Location Open access collection Call Number 339.138/CRAVENS,D.W.

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