Behavior Space

• Main Author: Manu, Alexander (Author)
• Format: Electronic eBook
• Language: English
• Published: Abingdon : Routledge, 2016.
• Subjects: Consumer behavior; Design.; Product design

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space. The product or service is simply the catalyst that enables a new...