The influencer industry : the quest for authenticity on social media

"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise...

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Bibliographic Details
Main Author Hund, Emily (Author)
Format Book
LanguageEnglish
Published Princeton, New Jersey : Princeton University Press, [2023]
Subjects
sociální média > ekonomické aspekty
internetový marketing
marketingová komunikace
vliv médií
social media > economic activities
Internet marketing
communication in marketing
media influence
monografie
monographs

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Summary:"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other."--
Physical Description:xiii, 218 stran : ilustrace ; 25 cm
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:978-0-691-23102-0

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