The influencer industry : the quest for authenticity on social media

• Main Author: Hund, Emily (Author)
• Format: Book
• Language: English
• Published: Princeton, New Jersey : Princeton University Press, [2023]
• Subjects: sociální média > ekonomické aspekty; internetový marketing; marketingová komunikace; vliv médií; social media > economic activities; Internet marketing; communication in marketing; media influence; monografie; monographs

"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise...