Social marketing : principles and practice for delivering global change

• Main Authors: Hastings, Gerard (Professor) (Author), Domegan, Christine (Author)
• Format: eBook
• Language: English
• Published: London : Routledge, 2023.
• Edition: Fourth edition.
• Subjects: Social marketing.; elektronické knihy; electronic books

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe....