Ethics, social responsibility and sustainability in marketing

• Other Authors: Altinbasak-Farina, Ipek (Editor), Burnaz, Sebnem (Editor)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer, 2019.
• Series: Accounting, finance, sustainability, governance & fraud.
• Subjects: Marketing > Moral and ethical aspects.; Business ethics.; elektronické knihy; electronic books

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key element...