Craft beer culture and modern medievalism : brewing dissent

• Main Author: Phillips, Noëlle (Professor of English) (Author)
• Format: Electronic eBook
• Language: English
• Published: Leeds : Arc Humanities Press, [2019]
• Series: Collection Development, Cultural Heritage, and Digital Humanities
• Subjects: To 1500; Beer > Marketing.; Medievalism.; Beer > Europe > History > To 1500.; Europe; elektronické knihy; electronic books

This book discusses the desire for the local, the non-corporate, and the pre-modern in the marketing of craft beer, forming a strong counter-cultural narrative with mixed consequences.