The future of luxury brands : artification and sustainability

• Other Authors: Armano, Linda (Contributor), Belk, Russell W. (Contributor), Brydges, Taylor (Contributor), De Monthoux, Pierre Guillet (Contributor), Esau, Darcen (Contributor), Grohmann, Bianca (Contributor), Hagtvedt, Henrik (Contributor), Henninger, Claudia E. (Contributor), Jones, Celina (Contributor), Joy, Annamma (Contributor, Editor), Kozinets, Robert V. (Contributor), Latour, Kathryn A. (Contributor), Le Normand, Aurelie (Contributor), Meamber, Laurie A. (Contributor), Peña, Camilo (Contributor), Rowley, Susan (Contributor), Senese, Donna (Contributor), Sherry, John F. (Contributor), Sorensen, Amanda (Contributor), Turunen, Linda Lisa Maria (Contributor)
• Format: Electronic eBook
• Language: English
• Published: Berlin ; Boston : De Gruyter, [2022]
• Subjects: Luxuries > Design > Environmental aspects.; elektronické knihy; electronic books

"The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands exami...