Account management strategies in B2B sales : generating customer value and building sustainable business relationships - methodology, processes, tools
This book provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, grow market s...
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Main Author | |
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Format | Electronic eBook |
Language | English |
Published |
Wiesbaden :
Springer,
[2023]
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Subjects | |
Online Access | Plný text |
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