Marketing to the aging population : strategies and tools for companies in various industries

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of re...

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Bibliographic Details
Main Author Moschis, George P., 1944- (Author)
Format Electronic eBook
LanguageEnglish
Published Cham : Springer, [2022]
SeriesManagement for professionals.
Subjects
Online AccessPlný text

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