Branded entertainment in Korea

• Main Author: Yoon, Hyunsun (Author)
• Format: Electronic eBook
• Language: English
• Published: London ; New York : Routledge, 2020.
• Series: Routledge critical advertising studies.
• Subjects: marketingová komunikace > Korejská republika; masmédia > Korejská republika; obchodní komunikace > Korejská republika; obchodní značky > Korejská republika; zábava; communication in marketing > Korea (South); mass media > Korea (South); communication in business > Korea (South); brand name products > Korea (South); entertainment; branding (marketing); elektronické knihy; monografie; electronic books; monographs

Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, consider...