Handbook of services marketing & management
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shor...
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| Other Authors | , |
|---|---|
| Format | eBook |
| Language | English |
| Published |
Thousand Oaks :
SAGE Publications,
1999.
|
| Subjects | |
| Online Access | Plný text |
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| 245 | 1 | 0 | |a Handbook of services marketing & management / |c Teresa A. Swartz, Dawn Iacobucci, editors |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 1999. | ||
| 300 | |a 1 online zdroj (534 stran) | ||
| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.- Resumé vydavatel | ||
| 590 | |a eBooks on EBSCOhost |b All EBSCO eBooks | ||
| 650 | 0 | 7 | |a služby |7 ph116190 |2 czenas |
| 650 | 0 | 7 | |a management |7 ph115217 |2 czenas |
| 650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
| 650 | 0 | 7 | |a doprovodné služby |7 ph527857 |2 czenas |
| 650 | 0 | 9 | |a service industries |2 eczenas |
| 650 | 0 | 9 | |a management |2 eczenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
| 650 | 0 | 9 | |a customer services |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a monographs |2 eczenas | |
| 700 | 1 | |a Swartz, Teresa A. |4 edt | |
| 700 | 1 | |a Iacobucci, Dawn. |4 edt | |
| 776 | 0 | 8 | |i Print version: |a Swartz, Teresa A. |t Handbook of Services Marketing and Management. |d Thousand Oaks : SAGE Publications, ©1999 |z 9780761916123 |
| 856 | 4 | 0 | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=698456&authtype=ip,shib&custid=s3936755 |y Plný text |
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| 992 | |c EBOOK-TN |c EBSCO | ||