Handbook of services marketing & management

• Other Authors: Swartz, Teresa A. (Editor), Iacobucci, Dawn (Editor)
• Format: eBook
• Language: English
• Published: Thousand Oaks : SAGE Publications, 1999.
• Subjects: služby; management; marketing; doprovodné služby; service industries; customer services; elektronické knihy; monografie; electronic books; monographs

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shor...