Marketing research methods : quantitative and qualitative approaches

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Bibliographic Details
Main Authors Esteban-Bravo, Mercedes (Author), Sanz, J. Vidal (Author)
Format Book
LanguageEnglish
Published Cambridge : Cambridge University Press, 2021
EditionFirst published
Subjects
marketingový výzkum
kvalitativní výzkum
kvantitativní metody
marketing research
qualitative research
quantitative methods
učebnice
textbooks

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan More Information Location FaME Call Number 658/ESTEBAN-BRAVO,M.

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