Global marketing management

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Bibliographic Details
Main Authors Kotabe, Masaaki, 1954- (Author), Helsen, Kristiaan (Author)
Format Book
LanguageEnglish
Published Hoboken, NJ : Wiley, [2023]
EditionNinth edition
Subjects
marketingový management
mezinárodní marketing
marketing management
export marketing
kolektivní monografie
collective monographs

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/KOTABE,M.

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