Fashion-ology : an introduction to fashion studies

• Main Author: Kawamura, Yuniya, 1963- (Author)
• Format: Electronic eBook
• Language: English
• Published: London ; New York : Bloomsbury Academic, 2018.
• Edition: Second edition.
• Series: Dress, body, culture.
• Subjects: módní návrhářství; módní návrhářství > sociologické aspekty; móda; móda > sociologické aspekty; módní návrháři; odívání > sociologické aspekty; fashion design > sociological aspects; fashion > sociological aspects; fashion designers; clothing > sociological aspects; elektronické knihy; monografie; electronic books; monographs

Yuniya Kawamura provides a concise and much-needed introduction to the sociology of fashion. She argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She also debunks the myth of 'the genius designer' explaining that fashion is not about cloth...