Predictive technology in social media

• Other Authors: Fernández Rovira, Cristina (Editor), Giraldo Luque, Santiago (Editor)
• Format: Electronic eBook
• Language: English
• Published: Boca Raton : CRC Press, 2022.
• Edition: First edition.
• Subjects: sociální sítě; technologie > sociologické aspekty; vliv médií; soukromí; social networks; media influence; technology > sociological aspects; privacy; elektronické knihy; monografie; electronic books; monographs

"Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can. Large digital platforms can target ads to hyper-segmented audiences to try to influence all of us. But, with the enormous power we have given them, will they be able to impos...