Absolute essentials of advertising

• Main Author: Turnbull, Sarah, Dr (Author)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Routledge, 2022.
• Edition: 1 Edition.
• Series: Absolute essentials of business and economics.
• Subjects: internetová reklama; reklama a propagace; strategický management; Internet advertising; advertising; strategic planning; elektronické knihy; učebnice vysokých škol; electronic books; textbooks (higher)

"This concise textbook provides a comprehensive and clear overview of Advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a c...