Success in social marketing : 100 case studies from around the globe

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Bibliographic Details
Main Authors Lee, Nancy R. (Author), Kotler, Philip, 1931- (Author)
Format Book
LanguageEnglish
Published New York ; London : Routledge, Taylor & Francis Group, 2023
Subjects
sociální marketing
social marketing
případové studie
case studies

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Physical Description:391 stran : ilustrace ; 25 cm
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:978-1-03-222324-7

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