International case studies in tourism marketing

This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of...

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Bibliographic Details
Other Authors Aktaş, Gürhan, Kozak, Metin, 1968-
Format eBook
LanguageEnglish
Published London : Routledge, 2022
Edition1st
SeriesRoutledge International Case Studies in Tourism
Subjects
cestovní ruch
marketing
tourism
elektronické knihy
případové studie
sborníky
electronic books
case studies
papers of several authors
Online AccessPlný text

Cover

ikona Nápověda Glossary of Terms

Online Access

Plný text

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