Storytelling in luxury fashion : brands, visual cultures, and technologies

"This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With essays from authors in China and Macau, India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italia...

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Bibliographic Details
Other Authors Sikarskie, Amanda Grace, 1982- (Editor)
Format Electronic eBook
LanguageEnglish
Published New York : Routledge, Taylor & Francis Group, 2021.
SeriesRoutledge research in design studies.
Subjects
marketing
luxusní zboží
digitální vyprávění
luxuries
digital storytelling
branding (marketing)
elektronické knihy
sborníky
electronic books
papers of several authors
Online AccessPlný text

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Summary:"This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With essays from authors in China and Macau, India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method is a hugely important factor in the marketing of luxury brands, and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing"- Resumé vydavatel
Physical Description:1 online zdroj.
Bibliography:Obsahuje bibliografické odkazy a index.
ISBN:9781003022794
9780367901288
9781000259681
9781000259735
9781000259780
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

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