Storytelling in luxury fashion : brands, visual cultures, and technologies

• Other Authors: Sikarskie, Amanda Grace, 1982- (Editor)
• Format: Electronic eBook
• Language: English
• Published: New York : Routledge, Taylor & Francis Group, 2021.
• Series: Routledge research in design studies.
• Subjects: marketing; luxusní zboží; digitální vyprávění; luxuries; digital storytelling; branding (marketing); elektronické knihy; sborníky; electronic books; papers of several authors

"This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With essays from authors in China and Macau, India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italia...