Personal brand management marketing human value

• Main Author: Waller, Talaya
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer, 2020.
• Series: Management for professionals.
• Subjects: marketing; management; branding (marketing); elektronické knihy; monografie; electronic books; monographs

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to indiv...