International marketing

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Bibliographic Details
Main Authors Cateora, Philip R. (Author), Money, R. Bruce (Author), Gilly, Mary C. (Author), Graham, John L., 1947- (Author)
Format Book
LanguageEnglish
Published New York, NY : McGraw-Hill Education, [2020]
EditionEighteenth edition
Subjects
mezinárodní marketing
nadnárodní společnosti
international marketing
international business enterprises
učebnice
případové studie
textbooks
case studies

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/CATEORA,P.R.

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