The indestructible brand : crisis management in the age of social media

• Main Authors: Sharma, Venke (Author), Kharas, Hushidar (Author)
• Format: Electronic eBook
• Language: English
• Published: New Delhi, India : Thousand Oaks, California, USA : SAGE Publications India Pvt Ltd ; SAGE Publications Inc, 2017.
• Subjects: krizový management; produktový management; obchodní značky; public relations; sociální média; crisis management; product management; brand name products; social media; elektronické knihy; monografie; electronic books; monographs

Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners t...