The new generation Z in Asia : dynamics, differences, digitalization

• Other Authors: Gentina, Elodie (Editor), Parry, Emma (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
• Edition: First edition.
• Series: Changing context of managing people.
• Subjects: generace Z > Asie; mezigenerační vztahy; spotřebitelské chování; generation Z > Asia; intergenerational relations; consumer behavior; elektronické knihy; sborníky; electronic books; papers of several authors

This book is the first to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research. Although Asia has been the focus of many articles and books on demographics, politics and...