Data-driven marketing content : a practical guide

• Main Author: Wilson, Lee (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Subjects: marketingový výzkum; zpracování dat; marketing; malé a střední podniky; marketing research; data processing; small and medium-sized enterprises; elektronické knihy; příručky; electronic books; handbooks and manuals

In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to prod...