Debates in marketing orientation

• Main Author: Bozkurt, Bilgehan (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Edition: First edition.
• Series: Emerald points.
• Subjects: marketing; organizace podniku; industrial organization; elektronické knihy; monografie; electronic books; monographs

This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer orientation and the marketing concept, Debates in Marketing Orientation considers the role of the individual in the marketing process.The debates reveal sources of...