Applying partial least squares in tourism and hospitality research

• Other Authors: Ali, Faizan (Editor), Rasoolimanesh, S. Mostafa (Editor), Cobanoglu, Cihan (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Subjects: metoda nejmenších čtverců; cestovní ruch; matematické modely; pohostinství; least squares method; tourism; mathematical models; catering trade; elektronické knihy; sborníky; electronic books; papers of several authors

Partial-least-squares path modeling (PLS-PM), a composite-based form of structural equation modeling (SEM), offers great practical advantages to researchers and practitioners. It has been gaining increasing attention in various disciplines, including management information systems, marketing, strate...