Innovation and strategy

• Other Authors: Varadarajan, Rajan (Editor), Jayachandran, Satish (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Series: Review of marketing research ; v. 15.
• Subjects: produktový management; inovace; strategický marketing; marketingový management; product management; innovations; strategic marketing; marketing management; elektronické knihy; sborníky; electronic books; papers of several authors

Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to achievin...