The management and leadership of educational marketing research, practice and applications

• Other Authors: Oplatka, Izhar, Hemsley-Brown, Jane, 1950-
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2012.
• Series: Advances in educational administration ; v. 15.
• Subjects: management školy; marketing; školská správa; školy; vysoké školy; school management; school administration; schools; universities and colleges; elektronické knihy; sborníky; electronic books; papers of several authors

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, lar...