Advertising and promotion : an integrated marketing communications perspective

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Bibliographic Details
Main Authors Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format Book
LanguageEnglish
Published New York, NY : McGraw-Hill Education, [2021]
Edition12e
Subjects
reklama a propagace
marketingová komunikace
advertising
communication in marketing
učebnice
textbooks

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 659/BELCH,G.E.

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