International management : strategic opportunities and cultural challenges

• Main Author: Sweeney, Paul D., 1955-
• Other Authors: McFarlin, Dean B.
• Format: eBook
• Language: English
• Published: New York : Routledge, 2015.
• Edition: 5th ed.
• Subjects: nadnárodní společnosti; management; international business enterprises; elektronické knihy; učebnice; electronic books; textbooks

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subje...