Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo : An Integrated Sociolinguistics Approach

• Main Author: Feng, Wei (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2017.
• Subjects: Linguistics.; Communication.; Sociolinguistics.; Discourse analysis.; elektronické knihy; electronic books

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated s...

Table of Contents:

• Chapter 1 Introduction
• Chapter 2 Literature Review
• Chapter 3 Theoretical Framework and Research Methods
• Chapter 4 Heterogeneous Corporate Identities of Banks on Sina Weibo
• Chapter 5 Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo
• Chapter 6 Followers' Co-Constructing Banks' Corporate Identity on Weibo
• Chapter 7 Cross-Bank Variations in Corporate Identity Construction
• Chapter 8 Conclusion
• Bibliography
• Appendix.