Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo : An Integrated Sociolinguistics Approach
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated s...
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Format | Electronic eBook |
Language | English |
Published |
Singapore :
Springer Singapore : Imprint: Springer,
2017.
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Subjects | |
Online Access | Plný text |
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