Mega-Events and Mega-Ambitions: South Korea's Rise and the Strategic Use of the Big Four Events

• Main Authors: Joo, Yu-Min (Author), Bae, Yooil (Author), Kassens-Noor, Eva (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2017.
• Series: Mega Event Planning
• Subjects: mezinárodní sportovní soutěže > ekonomické aspekty > Korejská republika; olympijské hry > ekonomické aspekty > Korejská republika; světové výstavy > ekonomické aspekty > Korejská republika; hospodářské dějiny > Korejská republika; international matches > economic aspects > Korea (South); Olympic Games > economic aspects > Korea (South); world exhibitions > economic aspects > Korea (South); economic history > Korea (South); Korejská republika > politika a vláda; Korea (South) > politics and government; elektronické knihy; monografie; electronic books; monographs

This book provides a holistic analysis of South Korea's strategic use of mega-events in its modern development. It examines the Summer Olympics (1988), the World Expo (1993), the FIFA World Cup (2002), and the Winter Olympics (2018) over the past 30 years of the country's rapid growth, and...