Rethinking place branding : comprehensive brand development for cities and regions

• Main Author: Kavaratzis, Mihalis (Author)
• Other Authors: Warnaby, Gary (Editor), Asworth, Gregory J. (Editor)
• Format: Book
• Language: English
• Published: Cham : Springer, [2015]
• Subjects: marketing; marketingový management; obchodní značky; řízení značky; marketing destinací; teritoriální marketing; marketing management; brand name products; brand management; destination marketing; regional marketing; kolektivní monografie; collective monographs