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Smith, Aaron, 1972-
Aaron Smith
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Brand fans : lessons from the world's greatest sporting brands
by
Smith, Aaron, 1972
-
,
Stavros, Constantino
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Westberg, Kate
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2017
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Reinventing innovation : designing the dual organization
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Smith, Aaron, 1972
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,
Sutherland, Fiona
,
Gilbert, David H.
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2017
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Related Subjects
Brand loyalty
Branding (Marketing)
Marketing
Sports
Technological innovations
