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Shimp, Terence A., 1944-
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Advertising, promotion, and other aspects of integrated marketing communications
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Shimp, Terence A., 1944
-
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2010
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Advertising, promotion, and other aspects of integrated marketing communications
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Shimp, Terence A., 1944
-
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Andrews, J. Craig
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2013
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Related Subjects
advertising
communication in marketing
management prodeje
marketingová komunikace
reklama a propagace
sales management
