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Dobia, Lisa
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Advertising media planning : a brand management approach
by
Kelley, Larry D., 1955-
,
Kelley, Larry D., 1955-
,
Sheehan, Kim, 1958-
,
Dobia, Lisa
,
Koranda, David E.
,
Jugenheimer, Donald W., 1943-
Year of Publication
2023
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Related Subjects
advertising media
brand management
brand name products
obchodní značky
reklamní média
řízení značky
