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Marketing for hospitality and tourism
by
Kotler, Philip, 1931-, Bowen, John T., Makens, James C., Baloglu, Seyhmus
Year of Publication 2017
Year of Publication 2017
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Related Subjects
catering facilities
catering trade
cestovní ruch
communication in marketing
destination marketing
management cestovního ruchu
marketing cestovního ruchu
marketing destinací
marketing management
marketingová komunikace
marketingový management
pohostinská zařízení
pohostinství
tourism
tourism management
tourism marketing