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Rethinking place branding : comprehensive brand development for cities and regions
by
Kavaratzis, Mihalis
Year of Publication
2015
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Marketing and managing tourism destinations
by
Morrison, Alastair M., 1949-
Year of Publication
2019
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Tourism marketing : in the age of the consumer
by
Morrison, Alastair M., 1949-
Year of Publication
2022
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Hospitality marketing : principles and practice
by
Gursoy, Dogan
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Bowie, David, 1951-
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Buttle, Francis
Year of Publication
2023
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Marketing and managing tourism destinations
by
Morrison, Alastair M., 1949-
Year of Publication
2024
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Sustainable tourism : theory and practice
by
Weaver, David B. 1956-
Year of Publication
2006
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Vydavatelská anotace
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Marketing for hospitality and tourism
by
Kotler, Philip, 1931-
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Bowen, John T.
,
Makens, James C.
Year of Publication
2010
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Marketingový management destinací : strategický a taktický marketing destinace turismu, systém marketingového řízení destinace a jeho financování, řízení kvality v destinaci a info...
by
Palatková, Monika, 1970-
Year of Publication
2011
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Marketing for hospitality and tourism
by
Kotler, Philip, 1931-
,
Bowen, John T.
,
Makens, James C.
Year of Publication
2014
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Vliv globalizace na marketing destinace cestovního ruchu
by
Kiráľová, Alžbeta, 1960-
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Straka, Ivo
Year of Publication
2013
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Výzkum využití marketingových aktivit pro úspěch filmu a využití filmu pro podporu produktu, odvětví a oblasti = Research of utilization of the marketing activities for the success...
by
Vican, Tomáš, 1972-
Year of Publication
2014
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Výzkum využití marketingových aktivit pro úspěch filmu a využití filmu pro podporu produktu, odvětví a oblasti disertační práce = Research of utilization of the marketing activitie...
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Vican, Tomáš, 1972-
Year of Publication
2013
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13
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Tourism and social marketing
by
Hall, Colin Michael, 1961-
Year of Publication
2014
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Marketing for hospitality and tourism
by
Kotler, Philip, 1931-
,
Bowen, John T.
,
Makens, James C.
,
Baloglu, Seyhmus
Year of Publication
2017
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Library
Knihovna UTB
14 results
14
Studovna UH
1 results
1
Format
Book
14 results
14
Topics
destination marketing
marketing destinací
13 results
13
management cestovního ruchu
9 results
9
cestovní ruch
8 results
8
tourism
8 results
8
tourism management
8 results
8
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Author
Bowen, John T.
3 results
3
Kotler, Philip, 1931-
3 results
3
Makens, James C.
3 results
3
Morrison, Alastair M., 1949-
3 results
3
Kozák, Vratislav, 1956-
2 results
2
Vican, Tomáš, 1972-
2 results
2
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Language
English
10 results
10
Czech
4 results
4
Genre
textbooks
4 results
4
učebnice
4 results
4
case studies
3 results
3
případové studie
3 results
3
collective monographs
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2
kolektivní monografie
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