Tim Ambler
Tim Ambler (born 1937- 3 August 2024) was a British organizational theorist, author and academic on the field of Marketing effectiveness. Ambler featured on Marketing's list of the 100 most powerful figures in the industry. He is cited by the Chartered Institute of Marketing as one of the top 50 marketing experts in the world Provided by Wikipedia
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Marketing and the bottom line : the marketing metrics that will pump up cash flow
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