Marketing and the bottom line : the marketing metrics that will pump up cash flow

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Bibliographic Details
Main Author Ambler, Tim, 1937- (Author)
Format Book
LanguageEnglish
Published London : FT Prentice Hall, 2003
Edition2nd ed.
Subjects
marketing
cash flow
marketingový management
strategický marketing

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status CheckedOut – Due: 02.11.2024 More Information Location FaME Call Number 339.138/AMBLER,T.

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